When adopting any CRM system, getting user adoption is always one of the biggest challenges faced by an organization. This is especially true when the data they are working with is inaccurate, difficult to enter, or hard to find. This can be caused by a wide variety of factors. Data migrated from a previous system might not conform to the new structure, the user interface is not well designed for creating and updating information, or there is simply no focus put on maintaining data quality.
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